JAPANESE AUTO    TELECOMMUNICATION    FOOD / ETC    FAST FOOD    ET CETERA    TV&RADIO CM

Chinese Korean

Client: Anheuser-Busch, Inc. - "Budweiser"
Media: Posters.
Strategy: The campaign, "Everybody drinks Bud" symbolizes Budweiser as the 'King of Beers'. The characters in the backgrounds are names of people with "too" in Chinese, Korean, Vietnamese and Philippine, making one feel that everybody is a Budweiser drinker. (ex. John too, Mary too)

Philippine
Vietnamese

BEER / WINE / LIQUOR (1)
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