JAPANESE AUTO   BEER / WINE / LIQUOR   TELECOMMUNICATION   FAST FOOD   ET CETERA   TV&RADIO CM

Client: Chow Mein by Myojo
Media: Chinese Newspapers.
Strategy: "Chow mien" is a Chinese dish, but Myojo is a Japanese company. It is not usual to add lime juice in "chow mien", but in this advertisement the suggested recipe includes lime juice in the "chow mien". This message clearly suggests the freedom to cook it anyway you like it.


Client: Kikkoman - "Where's the Kikkoman, Mom?"
Media: Asian Magazine Ads.
Strategy: Create an ad that's very visual, with minimal text, so that it's comprehensible to people of all ethnic segments within the Asian market. This dramatically minimized production costs.

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Client: S&B International
Media: Neck Hanger.
Strategy: Was designed to alter the package design without replacing it.


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