JAPANESE AUTO   BEER / WINE / LIQUOR   TELECOMMUNICATION   FOOD / ETC   FAST FOOD   TV&RADIO CM

EDUCATIONAL INSTITUTIONS

Client: Kumon - "Hey, Fiddle Diddle"
Media: Poster & Newspapers.
Strategy: Using a popular nursery rhyme to catch the eye of parents with young children.

Client: Kumon - "Recruitment Notice"
Media: Newspapers.
Strategy: Stressing the satisfaction and accomplishments of teaching Kumon, instructors entice housewives aspiring to be businesswomen, to teach Kumon classes themselves.

 
Client: Kumon - "Learn Japanese"
Media: Newspapers.
Strategy: In martial arts, the "black belt" signifies attainment to the highest level. To highlight the Japanese language as a competitive business edge, our model is seen as being a "black belt" in business after mastering Japanese. Approximately 350 American business people enrolled for the course right after the only One time ad campaign.



Client: Kumon - "The Joy of Learning"
Media: Recruitment Booklet.
Strategy: Kumon's teaching methods and techniques are being featured to attract parents of new potential students.

ET CETERA (1)
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