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Client: Autobacs U.S.A., Inc.

Media: In-Language Asian Magazines & Newspapers

Strategy: A funky teaser ad announcing the first North American store is opening soon. Target audience are young Asian male car enthusiasts (ages between 16 - 35 and have bigger buying power than Black, Hispanic and White) living within 55 miles radius from store, due to store is situated in the low-income residential area.
Wild and strong impact "Motor Head" visual with inside store photographs is a breakthrough from boring predictable sales ad for car parts & accessories shop to capture targets.

Result: Over 2,000 people showed up on the first day of soft grand opening.



Chinese


Japanese


Korean


Vietnamese


Automotive(1)
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